Introducing haumIQ™

neurodesign insights at your fingertips

Great design doesn't start with moodboards.
It starts with the person, the people being impacted.

haumIQ™ uncovers the true neurological needs of who you're designing for — then reads the light, materials, and proportions of the environment against the science of how spaces affect the body.

THE PLATFORM

haumIQ™ turns the science of neuroaesthetics into personalized design intelligence for everyone, at any scale.

haumIQ™ is Living Luxury Lab’s proprietary technology platform, a first-of-its-kind tool that pairs computer vision with cognitive science to generate design guidance calibrated to each user's unique neurological profile.

We are building the platform that makes neuroaesthetic guidance accessible to everyone.

OUR AMBITION

A woman sleeping peacefully in a cozy, well-lit bedroom with white bedding, next to a vase with flowers on a bedside table.

For decades, evidence-based environmental design has lived inside research labs, hospital systems, and the budgets of a few.

haumIQ™ is how we put it within reach — from a single homeowner deciding on a bedroom, to a design studio elevating its practice, to an enterprise reshaping a portfolio.

Woman in black blouse and beige pants standing at a wooden desk with a laptop, open book, and glass terrarium, in a well-lit home office with large window, bookshelves, and indoor plant.

WHAT it does

It sees your space.

From just a few photographs, haumIQ™ reads the measurable properties of a room, including natural and artificial light, color temperature, material and texture, visual complexity, and the presence of biophilic elements and natural patterns.

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It understands your needs.

haumIQ™ maps what it sees against the first of its kind translation of decades of peer-reviewed research into an accessible model. Translating how the brain and body respond to spaces with insights unique to each individuals needs.

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The Result: Spaces optimized for health.

haumIQ™ goes beyond mood boards to deliver scientific, evidence-backed recommendations tailored to you. It measures light, color temperature, materials, textures, visual complexity, and natural patterns, then explains what to change, why it matters to the nervous system, and how to make measurable impacts to health.

A middle-aged man with glasses relaxing on a beige sofa, reading a book titled "Live Beautiful" in a cozy living room with warm lighting, a coffee table with a candle, and a large abstract painting on the wall.

FOUNDING COHORT

Join us to build the future.

haumIQ is in development. We're inviting a small founding group — homeowners, designers, and teams — to use it early and shape what it becomes.

Limited, groundbreaking, and by application only.

  • Early access to the haumIQ™ platform as it takes shape.

  • A direct line to the L3™ team and our advisory board.

  • A voice in shaping neuroaesthetic intelligence

Apply to join the beta.

We’re looking for people passionate about shaping the future of health and wellness through art, architecture & design for the built environment.